SAVE THE DATE
December 2nd and 3rd 2014 in Florence
Fortezza da Basso
the 7th Edition of BTO – Buy Tourism Online ♥
Two days in Florence with:
- International experts
- Leading companies
- Debates in the Fly Emirates Hall
- Seminars in the Focus Hall
- “Tools of the trade” training sessions
- Product presentations
A not-to-missed event for:
- Tourism and hospitality industry agents
- Government and special-interest groups of the region
- Students and researchers
- Present and future employees in the field of tourism marketing
Final topics
- Big Data, Measurement and Analytics
- Advanced Distribution Systems
- Tourism Experience
- Social Media strategies
- Mobile First Culture
- The Mobile App Costumer
- Mobile Market Place vs Open Web
- Human to Human
- Culture, Travel and Territory
- Hospitality Internet of Things
- Food and Travel
- Princess China and Prince Brazil
- Innovation Startups in Travel
- Wearable technologies
- Travel Search and Context
- Sustainability Destinations
- Reputation and Relevance
- Parity Rate and Big players
- Mega Metasearch
- Italy Storytelling
- Webdesign and Revenue Technologies
- E-Business Models
- Governance
- Alternative Accomodation
- Offline vs. Online
- Sharing cars & accommodation
The program of BTO 2014 will be published in progress on this website.
