BTO 2014

December 2nd and 3rd 2014 in Florence
Fortezza da Basso
the 7th Edition of BTO – Buy Tourism Online ♥

Two days in Florence with:

  • International experts
  • Leading companies
  • Debates in the Fly Emirates Hall
  • Seminars in the Focus Hall
  • “Tools of the trade” training sessions
  • Product presentations

A not-to-missed event for:

  • Tourism and hospitality industry agents
  • Government and special-interest groups of the region
  • Students and researchers
  • Present and future employees in the field of tourism marketing

Final topics

  • Big Data, Measurement and Analytics
  • Advanced Distribution Systems
  • Tourism Experience
  • Social Media strategies
  • Mobile First Culture
  • The Mobile App Costumer
  • Mobile Market Place vs Open Web
  • Human to Human
  • Culture, Travel and Territory
  • Hospitality Internet of Things
  • Food and Travel
  • Princess  China and Prince Brazil
  • Innovation Startups in Travel
  • Wearable technologies
  • Travel Search and Context
  • Sustainability Destinations
  • Reputation and Relevance
  • Parity Rate and Big players
  • Mega Metasearch
  • Italy Storytelling
  • Webdesign and Revenue Technologies
  • E-Business Models
  • Governance
  • Alternative Accomodation
  • Offline vs. Online
  • Sharing cars & accommodation

The program of BTO 2014 will be published in progress on this website.