Applying the principles of Universal Design to Communication and Information – which, as it’s accessible, must be designed for everyone – means cutting across language barriers to reach new forms of universal communication. Universal communication is the theme of the future which, thanks to technology, will bring guests even closer and will be able to.. Read more »

Tourism for the under 30s, as seen through social networks. Exclusive research for the BTO 2014 public, from Studio Giaccardi & Associates and G&M Network Srl. Today, young people under 30 are tourists or, increasingly, travellers who have a complex system of tools, content, proposals and opportunities profoundly different from those available just a decade.. Read more »

The average conversion rate on hotel websites is approximately 2%. 98 visitors out of 100 abandon the site without making a booking. It becomes a priority to analyse the data and the flows of access to the site, to better understand the interactions and behaviour of the public.Read more »

What is Retargeting, on what digital platforms can it be activated, the advantages and disadvantages of its use for a hotel or a hotel chain. Operational aspects: activating a retargeting campaign and defining a creative message that produces value – not noise – for the user. From Retargeting to Prospecting: how to set up an.. Read more »

When the table is transformed into a real meeting place, starting from the web. Slot promoted by Gnammo.Read more »

ADVANCED toolbox by Giorgio Soffiato.Read more »

On one side creativity and art, on the other, science, technology, old and new “machinery”. An ancient debate between man and technology, which we can apply to food and travel. In the footsteps of intellectuals who for decades have placed the figure of the master craftsman at the centre of “machine civilisation” as a figure.. Read more »

After his resounding success at the 2013 edition, which saw audiences in the VISIONS Hall excited by his “Io ci SUono”, Gigi Tagliapietra returns to the Fortezza da Basso with “INTERPLAY, miracles that are repeated.” Participate, innovate, collaborate: how can one lead an organization in which people have to do “the right thing”, more out.. Read more »

Email Marketing human to human. The author of “Sopravvivere alle informazioni su Internet – rimedi all’information overload” (“Surviving the information on the Internet – information overload remedies”, “Email Marketing con MailChimp”, (“Email Marketing with MailChimp”), the first manual in Italian on one of the most popular mailing services, and “Email marketing in pratica” (“Email Marketing.. Read more »

What are the most profitable online channels for me? How much is my website earning? How can I keep an eye on the revenue from my campaigns? All this, and much more besides. A little theory and plenty of practise. Installation, configuration and optimization of Google Analytics to track and monitor the results of web.. Read more »

The social network of record, applied to tourism: ideas, advice and analysis of best practices for learning how to design travel experiences, and telling the story of the area through images, involving influencers and the community.Read more »

What does Meta Search mean for independent hotels? Why it’s been becoming so popular in the hotel industry in the last months? Which benefits for hotels by participating these platforms? Should hotels be looking at it as a marketing channel or more a distribution channel? This training session will address all these questions and will.. Read more »

It’s well known that data analysis tools have made important steps ahead in the last few years both in terms of performance and usability. At the same time, notions like analytics, big data or data mining have been more and more familiar, out of a small circle of experts, for a wide range of people… Read more »

Find out how to turbocharge your Hotel! Search Engine Marketing, TripConnect, Google Hotel Finder (HPA), Retargeting, Marketing Automation; discover innovative marketing tools to achieve more bookings and become more efficient. This lecture reveals the components of a complete modern Web Marketing Strategy for hotels, in a clear, immediate manner, with reference to real case studies.Read more »

Alfonso Fuggetta [CEO, Cifriel], accompanied by the master technologist Gigi Tagliapietra. Every day we repeat that we have to “work together”: businesses with other businesses, businesses with government agencies, and government agencies with other government agencies. It seems an obvious concept, but in reality it does not happen often, and when it does, it is.. Read more »

After missing the 2013 edition, Gianluca Diegoli [minimarketing] is back at BTO, joined by Camilla Formisano with “storytelling on blogs and social media: is it really needed?” A practical formula for understanding whether or not disintermediation is worthwhile. Deciding on an online sales strategy, analyzed agnostically, by means of a number of parameters that can.. Read more »

By the Governance of Destination Tourism in Tuscany.Read more »

From the starting point of a study carried out by CISET – the International Centre for Studies on the Tourist Economy – for the Veneto Region, on the perceptions of Brazilian tourists to the destination, a wider analysis of the Brazilian market.Read more »

jollyticket.com, Amadeus and TrustYou introduce to the public of the BTO how innovation technology is the driver of new successful business models and of revolutionary customer experiences. jollyticket.com chooses the challenge of the innovation and together with Amadeus, a leading technology provider that changes the travel industry, develops a system that support an original winning.. Read more »

WiFi is now a primary requirement in an accommodation facility. It is therefore essential to have a functional solution to customer needs, as well as for the hotelkeeper. Oscar WiFi contains modules for: • acquisition and guests profiling • social engagement – monitoring customer satisfaction • upselling services / products • geoportal platform • monitoring.. Read more »

Cost control is rarely used in hotel management: it can be defined the “Cinderella” of business activities that every manager uses to manage the hotel. The inadequate knowledge of this subject leads to wrong considerations about its benefits; also the concern of internal upheaval in the work environment is high. Actually every manager can improve.. Read more »

Conceiving and (re)designing technology services in an era of constant acceleration. Building on the recent changes introduced by smartphones and mobile applications, the talk puts forward some reflections on the challenges that the tourism industry (and customers!) are faced with, operating in a context of rapid technological change. With Marco Brambilla [CEO and co-founder of.. Read more »

Meet The Media Guru and the Valle Camonica Cultural District present an extraordinary territorial marketing project committed to digital narrative. After thousands of years of history, the rock carvings – the first Italian site to be declared a UNESCO World Heritage Site – are brought to life through a new contemporary narrative. The Web becomes.. Read more »

A brief introduction to explain the impact that we expect augmented reality to have, in the very near future, on procurement processes and usage experiences of products relating to the world of travel. We will showcase apps such as: 1. Currency exchange by voice recognition (name on Google Glass: Money conversion) 2. Augmented Reality ATM.. Read more »

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

Attract the most qualified in-bound visitors to your Official Website, maximize Conversion rate e make your guests your hotel first Ambassadors. This is the Marketing Strategy hospitality industry players must apply in order to be competitive online, aiming to make their direct sales channel their main source of bookings and profit. This is “The Next.. Read more »

Local Search Marketing techniques play a key role in the promotion of tourism businesses. With the exponential growth of the use of the mobile is essential to invest the resources to maximize local visibility inside the web, integrating the strategies of Local Search and Digital Marketing into the Customer Journey paying attention to a path.. Read more »

How to apply the data from leading sources (googleanalytics, crm, etc.) to process your daily pricing. This speech discusses the traditional Demand Segmentation Model (phone request, e-mail request, check availability in the booking engine on the official site) and shows how to choose the best Internet room rate. In the main dashboard of the PMS.. Read more »

Instant booking will soon be available on the Italian market too, allowing hotels to be booked quickly and simply through TripAdvisor partners. Just as before, the user will make the booking directly with the hotel or its DMO/OTA partner, but without leaving the TripAdvisor site. Attending this session will show you how to promote and.. Read more »

Miriam – our great friend and a speaker who is very much appreciated by the BTO public – has the honour of inaugurating, on the afternoon of Day ONE, #1 Focus Hall [TripAdvisor] with a Toolbox dedicated to the importance of content. Content makes the world go round: words, images, video, sounds and stories to.. Read more »

How to succeed with Chinese travellers, with a focus on their attitudes to the use of Social Networks. Giancarlo Dall’Ara comes to BTO for the first time, accompanied by Federico Mencarelli. Slot sponsored by Italy China Friendly.Read more »

“Scientific” Panel promoted by Simple Booking by QNT Hospitality.Read more »

30 years of experience in the tourism business at disposal of those who wish to start or improve their own online travel agency. Pavoneggi presents Hubcore: an innovative software that integrates the most important booking applications and management systems in one single control panel. This will allowe you to improve your promotion and marketing activities… Read more »

Tutorial on how to carry out a photo shoot in hotels. The most suitable type of photographer and what to specify in the quote. The visual concepts to improve your sales both on-line and off-line. Examples of how to photograph different types of hotels and their various departments. Ways of applying photographs to sites, OTA’s.. Read more »

Are you thinking of getting more out of your apartments or B&B? Do you see opportunities for development but don’t know how to grasp them? Do you have the feeling you need to turn your business, and your life, around? During this session you will discover how to best manage your organisation in order to.. Read more »

Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the first of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »

Only a healthy and conscious reuse can save Cultural Heritage from bureaucracy. “Data is like a parachute: it works best when it’s open.” Are you tired of prohibitions and snares? In particular, are you annoyed at the difficulty of adequately enhancing our cultural heritage? The solution exists, and it’s called ‘opening’. The debate has been.. Read more »

Digital and mobile payment systems for businesses, travel agencies and government agencies.Read more »

The first of the two Product Presentations by QNT Hospitality / Simple Booking.Read more »

An exercise in visibility through the images of Instagram and other social media on the occasion of the celebrations for the Bicentenary of Napoleon on the island of Elba for the overwhelming opportunity for the most influencial Instagramers in Europe. All this with the fundamental backing of local businesses amongst which Acqua dell’Elba as the.. Read more »

Product Presentation in Italian and English. he second largest hotel chain in the world presents and explains you how their franchisees have improved their business. Increase your direct bookings, be more efficient and save commissions with agencies: – Preferred contracts with major OTAs, meta search engines and wholesalers – Brand websites and apps for mobile.. Read more »

Hoxell is the innovative Hotel Guest Experience Management system that enables hoteliers to efficiently orchestrate guest experiences in a single web platform. By sharing the same database for both hotel marketing and service delivery, Hoxell provides continuity of the guest experience throughout the lifetime of the relationship. Delivering relevant and actionable information to the right.. Read more »

Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the second of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »

By Rocco Rossitto & Paolo Ratto Does it make sense in Italy for a tour operator to spend money on Facebook [and now Twitter] to reach its (potential) customers? How, when and why is it useful to market your content on Facebook, and what return can you expect (and subsequently calculate!) from an advertising campaign.. Read more »

The customer journey: the points of contact between on-line and off-line channels in the procurement experiences of tourism products.Read more »

The stories and language of the web have a tempo and structure that are gradually being adapted and / or clarified with the development of constraints and “models” generated by the need for speed, conciseness and effectiveness. In this panel, Basilicata becomes the background and the example from which to explore a topic of general.. Read more »

Product Presentation.Read more »

This year, the Regional Agency for the Promotion of Tourism “In Liguria” has again facilitated the participation in BTO 2014 of operators of the long tourism chain of Destination Liguria. This slot brings them to the Fortezza da Basso with commentaries from the territory, 2015 projects, and much more.Read more »

For the third consecutive year, the Tourism Governance of Destination Umbria facilitates participation in BTO of operators from the region, and this slot is assigned to them.Read more »

Bitcoin is the first tool that can be sent like an email, exchanged without using middlemen and works like a coin. While countries and banks decide whether to fight against it or make it their own, families, universities, and businesses are using it more and more, also in tourism.Read more »

Over the years reviews have changed from pure user generated content to an important data point travellers base their decision upon. So where goes “review 3.0″ then?Read more »

The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »

Travel Appeal and the startups of H-Farm.Read more »

DANTE project (“Digital Agenda for a New Approach Tourism in Rural Areas and the European Mountain”), funded by the European territorial cooperation program INTERREG IVC, aims to promote a better use of information and communication technologies to develop tourism in the rural and mountainous areas and to share innovative actions for the promotion of local.. Read more »

By Marina Bompieri. Cooking to preserve the identity of the area. What do people like and why? An experience of success that can be replicated elsewhere, with the right approach and a few tricks. For three years, Marina has held cookery courses for American tourists on Lake Garda, but she does not do the cooking.. Read more »

Product Presentation.Read more »