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09:45

Tecnologia dell’infornazione

On one side creativity and art, on the other, science, technology, old and new “machinery”. An ancient debate between man and technology, which we can apply to food and travel. In the footsteps of intellectuals who for decades have placed the figure of the master craftsman at the centre of “machine civilisation” as a figure.. Read more »

12:20

Iabicus and Mgm: Valle Camonica tells its new story

Meet The Media Guru and the Valle Camonica Cultural District present an extraordinary territorial marketing project committed to digital narrative. After thousands of years of history, the rock carvings – the first Italian site to be declared a UNESCO World Heritage Site – are brought to life through a new contemporary narrative. The Web becomes.. Read more »

15:15

Who gave you this data!? The museum… The library… The archives…

Only a healthy and conscious reuse can save Cultural Heritage from bureaucracy. “Data is like a parachute: it works best when it’s open.” Are you tired of prohibitions and snares? In particular, are you annoyed at the difficulty of adequately enhancing our cultural heritage? The solution exists, and it’s called ‘opening’. The debate has been.. Read more »

17:10

Say, Do, Kiss…

By Marina Bompieri. Cooking to preserve the identity of the area. What do people like and why? An experience of success that can be replicated elsewhere, with the right approach and a few tricks. For three years, Marina has held cookery courses for American tourists on Lake Garda, but she does not do the cooking.. Read more »

09:20

The thin playful line. Activating engagement. The non-borderline experiences of museums and destinations

Forget culture as you knew it. Forget the maxim “cultural attractions = guaranteed tourism.” The areas that become favoured places for innovation and creativity, and major tourist destinations, are those that focus on their cultural proposal and build it around their residents, the ‘first tourists’, actively engaging them towards unconventional actions. The activator is the.. Read more »

11:10

Together, towards Italy 2019. the city’s plans following the challenge for European culture capital [I]

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the first slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

12:10

Together, towards Italy 2019. the city’s plans following the challenge for European culture capital [II]

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the second slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

15:20

[don’t] fell like an island

For travellers of ancient times, islands were places of Myth, Utopia, and Wonder. The stories of the past regarded the lands in the midst of the sea as exotic places par excellence; they were different, mysterious, captivating. For modern travellers the suggestions are the same: still today, they sail to islands wishing to find faraway.. Read more »

16:20

Cultural and creative tourism

It is possible take great experiences of enhancing local culture (through one’s own resources, or with the support of networks and European funding) and to ensure that they are touristic experiences twice-over: firstly as attractive situations for the content produced, and secondly as a driving force for the improvement and growth of a territory which.. Read more »