Only a healthy and conscious reuse can save Cultural Heritage from bureaucracy.

“Data is like a parachute: it works best when it’s open.”

Are you tired of prohibitions and snares? In particular, are you annoyed at the difficulty of adequately enhancing our cultural heritage? The solution exists, and it’s called ‘opening’.

The debate has been going on for a while, and was born and raised in a land flourishing with the paradigm of Open Data.
From the collection of the data – the basis of the whole process, and the component that should come to be an expected activity of each administration – to its opening, the social, cultural and economic benefits and advantages linked to the data’s ‘re-use’ for developing innovative services are now widely recognized.

In tourism and culture, the opening of data really does have the potential to be ‘disruptive’: the story of the area told through images, an in-depth knowledge of the behaviour of visitors, the promotion of goods and places of cultural value thanks to the services that are developed due to the opening of datasets; these are just a few of the many examples of the benefits that such an ‘open’ approach carries with it.

The process has been triggered, and it is unstoppable; so the best thing is to be part of it. In this session we will explain how even individual operators can do much, and can gain just as much.