Forget culture as you knew it. Forget the maxim “cultural attractions = guaranteed tourism.” The areas that become favoured places for innovation and creativity, and major tourist destinations, are those that focus on their cultural proposal and build it around their residents, the ‘first tourists’, actively engaging them towards unconventional actions. The activator is the.. Read more »

The new frontiers of Hospitality indicate that universal design is the most innovative response to the increasingly complex needs of guests. Tourism businesses, especially in recent years, have shown a growing interest and willingness to consider and enhance, in their own development policies, a new way to offer comfort and quality through an intelligent redesign.. Read more »

Travel Trends: upcoming trends that will involve both leisure and business travellers; will they have points of contact?Read more »

A cura di Teamwork.Read more »

Advanced Tool Box by Marco Lattanzi Antinori, Social Media Manager.Read more »

Luciano Scauri at BTO in 2014. How to achieve strategic directions from the available data, how to collect and organize them at a reasonable cost. The fundamentals of Revenue Management are here exposed in a simple, clear and effective way, to be applied immediately without committing to investments in technology.Read more »

In practice, almost no human activity is now possible without some form of digital mediation. The same is happening in very many areas. The result is the creation of a parallel version of the world that contains an incredible number of digital trails. Reading and interpreting these trails is not always easy, and there are.. Read more »

Modern and trendy or classic and comfortable? Personalised or standardised? What is the identikit of the ideal hotel? trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out. A journey of desires, expectations and reality, told through.. Read more »

Rules of engagement for getting them to read, and inviting them to discover; how to involve children and young people, and let their imaginations run free, to take a journey into the world of adults. New languages that re-think illustrated books, in the era of apps.Read more »

Reguest is the innovative sales tool developed for hotels, which aims to increase booking rates. Reguest allows you to easily and quickly create customized, expressive offers presented on a web platform developed with responsive technology. The guest can then display their offerings in an optimized way on various devices, and can use the chat feature.. Read more »

Alberto Recanatesi, Operation Manager Bookassist, opens the keynote focusing on Bookassist’s 360° strategy: Digital Marketing, Web Design, Booking Engine and Distribution that put their basis on innovation: a ‘must’ for a company that operates in the online travel market. Fiamma Franceschilli, Senior Account Manager, will follow emphasizing the importance of the human resources, the key.. Read more »

Social media and online reviews have been buzz topics over the last few years, and most hoteliers already maintain active accounts on Twitter, Facebook, review sites and other online channels to engage with guests and collect feedback from numerous online sources. Meanwhile, the role of traditional guest satisfaction surveys is changing, and becoming more closely.. Read more »

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the first slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

What if the ideal solution for publishing stories and information related to destinations has always been right before our eyes? Storytravelling – and a lot more – has found its ideal format: not text, not video, not a photograph; but maps, both paper and digital.Read more »

The many hazards encountered by hoteliers, from protecting their hotel name to dealing with the increasing costs of visibility on social media, meta search engines, OTAs and search engines. How can we operate properly without falling foul of judgement errors, what should we ask web agencies and how can we measure results? The web agency/hotelier,.. Read more »

An investigation into digital behaviours helps us to build a plan for effective contact.Read more »

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

The web is taking on a crucial role in the hospitality sector, introducing dynamics and new factors to take account of when planning revenue and marketing strategies. In this context control and optimization, sharing and timeliness are the essential conditions for competing. The tools become strong allies if they are well integrated and can simplify.. Read more »

The technology is Disruptive and in 10 years a lot of companies no longer exist because their inefficiency in digital marketing creates new intermediaries that drive the markets. Software is eating the world. Let’s look closely why the big Websites win the challenge by centering the user and his experience, focusing the attention of this.. Read more »

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the second slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

Round Table about Parity Rate.Read more »

What is it and what are the first steps for integrating it into the communication of an area. Prepared by the Social Media Team in support of Destination Tuscany.Read more »

“Scientific” Panel promoted by Simple Booking by QNT Hospitality.Read more »

Product PresentationRead more »

Product Presentation.Read more »

Integrating protel PMS with Microsoft Dynamics CRM and its extensions to the Social CRM on the one hand, and with the Business Intelligence and Management Control with Uniform System of Accounts Reporting on the other hand, provides a competitive advantage to excel in the management and care of customers through multiple channels of communication and.. Read more »

We get to know, and take stock of, Sharing Economy. Slots created with the scientific collaboration of the staff of Gnammo.Read more »

How we can welcome Chinese travellers. Slot promoted by Italy China Friendly.Read more »

Exploring different types of narration of places and encounters. And listening to stories. Between reality, imagination and virtual space. Short pieces of writing, linguistic reflections, narrative experiments, fresh geography, publishing projects. From the worlds of Dante’s Commedia to expeditions in small worlds where “you’re in and out”, from “sensitive landscapes” – interpreted through new descriptive.. Read more »

Tourism & Food: how to promote your hotel and your region through food and wine storytelling. Tips and tricks to create eye-catching images. Best practices from which to take inspiration.Read more »

The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »

Advanced ToolboxRead more »

This slot is a joint scientific collaboration between AITR – Italian Association for Responsible Tourism – BTO 2014, on the topic “Sustainability Destinations”.Read more »

Regular users of the Internet in Italy make up only 56% of the population aged between 16 and 74 years, compared with the European average of 72%, while conversely 34% of Italians have never used the Internet, compared with the European average of 21%. The usage levels of the different online services are normally less.. Read more »

Tools for measuring brand reputation.Read more »

For travellers of ancient times, islands were places of Myth, Utopia, and Wonder. The stories of the past regarded the lands in the midst of the sea as exotic places par excellence; they were different, mysterious, captivating. For modern travellers the suggestions are the same: still today, they sail to islands wishing to find faraway.. Read more »

The second of the two Product Presentations by QNT Hospitality / Simple Booking.Read more »

This slot, the first of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project set up from the “ground”; which brings a region’s operators together into a business network, where they.. Read more »

OTAs and Metasearches move casually from hotel hospitality to the forefront of the restaurant world. A succession of Digital Food, from sustainable food at Expo 2015, to online table booking systems and Delivery Food. Participants: TripAdvisor, Priceline, Groupon, Google and the emerging player, Uber.Read more »

Hotel reservations made via mobile channels are experiencing a rapid increase. The Country Manager for Italy, Luca Parducci, will illustrate how HotelTonight, the world’s leading app for last minute bookings, has built its mobile-native business model.Read more »

The StartUp Tourism Association was founded in 2013 to bring together the best startups working in the field of Tourism and Culture. It aims to promote digital innovation and creativity, and to support the growth of digital startups in favour of the development of the Italian tourism economy. The Association organizes the meeting, interaction and.. Read more »

It is possible take great experiences of enhancing local culture (through one’s own resources, or with the support of networks and European funding) and to ensure that they are touristic experiences twice-over: firstly as attractive situations for the content produced, and secondly as a driving force for the improvement and growth of a territory which.. Read more »

This slot, the second of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project carried out by un Association – A project in the StartUp phase – A private project of.. Read more »

How to find the right balance between direct bookings and OTAs. This BASIC Toolbox is divided into two parts: The evolution of distribution: knowing how to analyze in order to grasp the opportunities – Discover the right balance between direct sales and those traded on the basis of your business – How the distribution landscape.. Read more »

Management control in preparation for Revenue Management techniques Toolbox ADVANCEDRead more »