What is Retargeting, on what digital platforms can it be activated, the advantages and disadvantages of its use for a hotel or a hotel chain. Operational aspects: activating a retargeting campaign and defining a creative message that produces value – not noise – for the user. From Retargeting to Prospecting: how to set up an.. Read more »
The social network of record, applied to tourism: ideas, advice and analysis of best practices for learning how to design travel experiences, and telling the story of the area through images, involving influencers and the community.Read more »
Miriam – our great friend and a speaker who is very much appreciated by the BTO public – has the honour of inaugurating, on the afternoon of Day ONE, #1 Focus Hall [TripAdvisor] with a Toolbox dedicated to the importance of content. Content makes the world go round: words, images, video, sounds and stories to.. Read more »
Returning to Florence again this year is Daniel Edward Craig, a speaker well loved by the BTO public.
He’s back with a speech on Social Media & Storytelling to join up the dots with the presentation he made at the Fortezza da Basso’s 2013 edition of BTO.
Daniel Edward is interviewed by Barbara Sgarzi.
In this session I draw from my background as a hotelier, author of three mystery novels and social media specialist to show how online travel marketers can use storytelling techniques to grab the attention of travelers, increase social sharing and drive conversions.
Topics include:
• How social media creates unprecedented platforms and audiences for storytelling
• Storytelling in the age of the 140-character tweet
• How to tell stories that grab attention, are shared and inspire action
• Visual storytelling: harnessing the powers of imagery
• Mobilizing the most powerful storytellers of all: your guests Read more »
Speaker
Daniel Edward Craig
Founder Reknown
Interview with Daniel Edward:
Barbara Sgarzi
Journalist, blogger, expert in digital publishing and communications
By Rocco Rossitto & Paolo Ratto Does it make sense in Italy for a tour operator to spend money on Facebook [and now Twitter] to reach its (potential) customers? How, when and why is it useful to market your content on Facebook, and what return can you expect (and subsequently calculate!) from an advertising campaign.. Read more »
Advanced Tool Box by Marco Lattanzi Antinori, Social Media Manager.Read more »
What is it and what are the first steps for integrating it into the communication of an area. Prepared by the Social Media Team in support of Destination Tuscany.Read more »
Tourism & Food: how to promote your hotel and your region through food and wine storytelling. Tips and tricks to create eye-catching images. Best practices from which to take inspiration.Read more »
