What is Retargeting, on what digital platforms can it be activated, the advantages and disadvantages of its use for a hotel or a hotel chain. Operational aspects: activating a retargeting campaign and defining a creative message that produces value – not noise – for the user. From Retargeting to Prospecting: how to set up an.. Read more »
ADVANCED toolbox by Giorgio Soffiato.Read more »
Email Marketing human to human. The author of “Sopravvivere alle informazioni su Internet – rimedi all’information overload” (“Surviving the information on the Internet – information overload remedies”, “Email Marketing con MailChimp”, (“Email Marketing with MailChimp”), the first manual in Italian on one of the most popular mailing services, and “Email marketing in pratica” (“Email Marketing.. Read more »
What are the most profitable online channels for me? How much is my website earning? How can I keep an eye on the revenue from my campaigns? All this, and much more besides. A little theory and plenty of practise. Installation, configuration and optimization of Google Analytics to track and monitor the results of web.. Read more »
What does Meta Search mean for independent hotels? Why it’s been becoming so popular in the hotel industry in the last months? Which benefits for hotels by participating these platforms? Should hotels be looking at it as a marketing channel or more a distribution channel? This training session will address all these questions and will.. Read more »
jollyticket.com, Amadeus and TrustYou introduce to the public of the BTO how innovation technology is the driver of new successful business models and of revolutionary customer experiences. jollyticket.com chooses the challenge of the innovation and together with Amadeus, a leading technology provider that changes the travel industry, develops a system that support an original winning.. Read more »
Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the first of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »
Digital and mobile payment systems for businesses, travel agencies and government agencies.Read more »
Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the second of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »
By Rocco Rossitto & Paolo Ratto Does it make sense in Italy for a tour operator to spend money on Facebook [and now Twitter] to reach its (potential) customers? How, when and why is it useful to market your content on Facebook, and what return can you expect (and subsequently calculate!) from an advertising campaign.. Read more »
Advanced Tool Box by Marco Lattanzi Antinori, Social Media Manager.Read more »
An investigation into digital behaviours helps us to build a plan for effective contact.Read more »
Tourism & Food: how to promote your hotel and your region through food and wine storytelling. Tips and tricks to create eye-catching images. Best practices from which to take inspiration.Read more »
Advanced ToolboxRead more »
Management control in preparation for Revenue Management techniques Toolbox ADVANCEDRead more »
