What does Meta Search mean for independent hotels? Why it’s been becoming so popular in the hotel industry in the last months? Which benefits for hotels by participating these platforms? Should hotels be looking at it as a marketing channel or more a distribution channel? This training session will address all these questions and will.. Read more »
Philip Wolf moderates a Round Table dedicated to the world of MetaSearch: Kayak, Skyscanner, TripAdvisor and trivago in a unique discussion for BTO 2014’s public.
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Introduction, moderation and conclusions
Philip Wolf
Founder PhoCusWright ®
In the Round Table
Brett Halford
Head of CPC Sales – South EMEA Tripadvisor
Sydney Burdick
Global Communication trivago
Gurhan Karaagac
Country manager Italia Kayak
Filippo De Matteis
Marketing manager Italia Skyscanner
Modern and trendy or classic and comfortable? Personalised or standardised? What is the identikit of the ideal hotel? trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out. A journey of desires, expectations and reality, told through.. Read more »
OTAs and Metasearches move casually from hotel hospitality to the forefront of the restaurant world. A succession of Digital Food, from sustainable food at Expo 2015, to online table booking systems and Delivery Food. Participants: TripAdvisor, Priceline, Groupon, Google and the emerging player, Uber.Read more »
