Applying the principles of Universal Design to Communication and Information – which, as it’s accessible, must be designed for everyone – means cutting across language barriers to reach new forms of universal communication. Universal communication is the theme of the future which, thanks to technology, will bring guests even closer and will be able to.. Read more »

Tourism for the under 30s, as seen through social networks. Exclusive research for the BTO 2014 public, from Studio Giaccardi & Associates and G&M Network Srl. Today, young people under 30 are tourists or, increasingly, travellers who have a complex system of tools, content, proposals and opportunities profoundly different from those available just a decade.. Read more »

The average conversion rate on hotel websites is approximately 2%. 98 visitors out of 100 abandon the site without making a booking. It becomes a priority to analyse the data and the flows of access to the site, to better understand the interactions and behaviour of the public.Read more »

What is Retargeting, on what digital platforms can it be activated, the advantages and disadvantages of its use for a hotel or a hotel chain. Operational aspects: activating a retargeting campaign and defining a creative message that produces value – not noise – for the user. From Retargeting to Prospecting: how to set up an.. Read more »

When the table is transformed into a real meeting place, starting from the web. Slot promoted by Gnammo.Read more »

ADVANCED toolbox by Giorgio Soffiato.Read more »

On one side creativity and art, on the other, science, technology, old and new “machinery”. An ancient debate between man and technology, which we can apply to food and travel. In the footsteps of intellectuals who for decades have placed the figure of the master craftsman at the centre of “machine civilisation” as a figure.. Read more »

After his resounding success at the 2013 edition, which saw audiences in the VISIONS Hall excited by his “Io ci SUono”, Gigi Tagliapietra returns to the Fortezza da Basso with “INTERPLAY, miracles that are repeated.” Participate, innovate, collaborate: how can one lead an organization in which people have to do “the right thing”, more out.. Read more »

Email Marketing human to human. The author of “Sopravvivere alle informazioni su Internet – rimedi all’information overload” (“Surviving the information on the Internet – information overload remedies”, “Email Marketing con MailChimp”, (“Email Marketing with MailChimp”), the first manual in Italian on one of the most popular mailing services, and “Email marketing in pratica” (“Email Marketing.. Read more »

What are the most profitable online channels for me? How much is my website earning? How can I keep an eye on the revenue from my campaigns? All this, and much more besides. A little theory and plenty of practise. Installation, configuration and optimization of Google Analytics to track and monitor the results of web.. Read more »

The social network of record, applied to tourism: ideas, advice and analysis of best practices for learning how to design travel experiences, and telling the story of the area through images, involving influencers and the community.Read more »

What does Meta Search mean for independent hotels? Why it’s been becoming so popular in the hotel industry in the last months? Which benefits for hotels by participating these platforms? Should hotels be looking at it as a marketing channel or more a distribution channel? This training session will address all these questions and will.. Read more »

It’s well known that data analysis tools have made important steps ahead in the last few years both in terms of performance and usability. At the same time, notions like analytics, big data or data mining have been more and more familiar, out of a small circle of experts, for a wide range of people… Read more »

Find out how to turbocharge your Hotel! Search Engine Marketing, TripConnect, Google Hotel Finder (HPA), Retargeting, Marketing Automation; discover innovative marketing tools to achieve more bookings and become more efficient. This lecture reveals the components of a complete modern Web Marketing Strategy for hotels, in a clear, immediate manner, with reference to real case studies.Read more »

Alfonso Fuggetta [CEO, Cifriel], accompanied by the master technologist Gigi Tagliapietra. Every day we repeat that we have to “work together”: businesses with other businesses, businesses with government agencies, and government agencies with other government agencies. It seems an obvious concept, but in reality it does not happen often, and when it does, it is.. Read more »

After missing the 2013 edition, Gianluca Diegoli [minimarketing] is back at BTO, joined by Camilla Formisano with “storytelling on blogs and social media: is it really needed?” A practical formula for understanding whether or not disintermediation is worthwhile. Deciding on an online sales strategy, analyzed agnostically, by means of a number of parameters that can.. Read more »

By the Governance of Destination Tourism in Tuscany.Read more »

From the starting point of a study carried out by CISET – the International Centre for Studies on the Tourist Economy – for the Veneto Region, on the perceptions of Brazilian tourists to the destination, a wider analysis of the Brazilian market.Read more »

jollyticket.com, Amadeus and TrustYou introduce to the public of the BTO how innovation technology is the driver of new successful business models and of revolutionary customer experiences. jollyticket.com chooses the challenge of the innovation and together with Amadeus, a leading technology provider that changes the travel industry, develops a system that support an original winning.. Read more »

WiFi is now a primary requirement in an accommodation facility. It is therefore essential to have a functional solution to customer needs, as well as for the hotelkeeper. Oscar WiFi contains modules for: • acquisition and guests profiling • social engagement – monitoring customer satisfaction • upselling services / products • geoportal platform • monitoring.. Read more »

Cost control is rarely used in hotel management: it can be defined the “Cinderella” of business activities that every manager uses to manage the hotel. The inadequate knowledge of this subject leads to wrong considerations about its benefits; also the concern of internal upheaval in the work environment is high. Actually every manager can improve.. Read more »

Conceiving and (re)designing technology services in an era of constant acceleration. Building on the recent changes introduced by smartphones and mobile applications, the talk puts forward some reflections on the challenges that the tourism industry (and customers!) are faced with, operating in a context of rapid technological change. With Marco Brambilla [CEO and co-founder of.. Read more »

Meet The Media Guru and the Valle Camonica Cultural District present an extraordinary territorial marketing project committed to digital narrative. After thousands of years of history, the rock carvings – the first Italian site to be declared a UNESCO World Heritage Site – are brought to life through a new contemporary narrative. The Web becomes.. Read more »

A brief introduction to explain the impact that we expect augmented reality to have, in the very near future, on procurement processes and usage experiences of products relating to the world of travel. We will showcase apps such as: 1. Currency exchange by voice recognition (name on Google Glass: Money conversion) 2. Augmented Reality ATM.. Read more »

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

Attract the most qualified in-bound visitors to your Official Website, maximize Conversion rate e make your guests your hotel first Ambassadors. This is the Marketing Strategy hospitality industry players must apply in order to be competitive online, aiming to make their direct sales channel their main source of bookings and profit. This is “The Next.. Read more »

Local Search Marketing techniques play a key role in the promotion of tourism businesses. With the exponential growth of the use of the mobile is essential to invest the resources to maximize local visibility inside the web, integrating the strategies of Local Search and Digital Marketing into the Customer Journey paying attention to a path.. Read more »

How to apply the data from leading sources (googleanalytics, crm, etc.) to process your daily pricing. This speech discusses the traditional Demand Segmentation Model (phone request, e-mail request, check availability in the booking engine on the official site) and shows how to choose the best Internet room rate. In the main dashboard of the PMS.. Read more »

Instant booking will soon be available on the Italian market too, allowing hotels to be booked quickly and simply through TripAdvisor partners. Just as before, the user will make the booking directly with the hotel or its DMO/OTA partner, but without leaving the TripAdvisor site. Attending this session will show you how to promote and.. Read more »

Miriam – our great friend and a speaker who is very much appreciated by the BTO public – has the honour of inaugurating, on the afternoon of Day ONE, #1 Focus Hall [TripAdvisor] with a Toolbox dedicated to the importance of content. Content makes the world go round: words, images, video, sounds and stories to.. Read more »

How to succeed with Chinese travellers, with a focus on their attitudes to the use of Social Networks. Giancarlo Dall’Ara comes to BTO for the first time, accompanied by Federico Mencarelli. Slot sponsored by Italy China Friendly.Read more »

“Scientific” Panel promoted by Simple Booking by QNT Hospitality.Read more »

30 years of experience in the tourism business at disposal of those who wish to start or improve their own online travel agency. Pavoneggi presents Hubcore: an innovative software that integrates the most important booking applications and management systems in one single control panel. This will allowe you to improve your promotion and marketing activities… Read more »

Tutorial on how to carry out a photo shoot in hotels. The most suitable type of photographer and what to specify in the quote. The visual concepts to improve your sales both on-line and off-line. Examples of how to photograph different types of hotels and their various departments. Ways of applying photographs to sites, OTA’s.. Read more »

Are you thinking of getting more out of your apartments or B&B? Do you see opportunities for development but don’t know how to grasp them? Do you have the feeling you need to turn your business, and your life, around? During this session you will discover how to best manage your organisation in order to.. Read more »

Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the first of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »

Only a healthy and conscious reuse can save Cultural Heritage from bureaucracy. “Data is like a parachute: it works best when it’s open.” Are you tired of prohibitions and snares? In particular, are you annoyed at the difficulty of adequately enhancing our cultural heritage? The solution exists, and it’s called ‘opening’. The debate has been.. Read more »

Digital and mobile payment systems for businesses, travel agencies and government agencies.Read more »

The first of the two Product Presentations by QNT Hospitality / Simple Booking.Read more »

An exercise in visibility through the images of Instagram and other social media on the occasion of the celebrations for the Bicentenary of Napoleon on the island of Elba for the overwhelming opportunity for the most influencial Instagramers in Europe. All this with the fundamental backing of local businesses amongst which Acqua dell’Elba as the.. Read more »

Product Presentation in Italian and English. he second largest hotel chain in the world presents and explains you how their franchisees have improved their business. Increase your direct bookings, be more efficient and save commissions with agencies: – Preferred contracts with major OTAs, meta search engines and wholesalers – Brand websites and apps for mobile.. Read more »

Hoxell is the innovative Hotel Guest Experience Management system that enables hoteliers to efficiently orchestrate guest experiences in a single web platform. By sharing the same database for both hotel marketing and service delivery, Hoxell provides continuity of the guest experience throughout the lifetime of the relationship. Delivering relevant and actionable information to the right.. Read more »

Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the second of the two. The revolution, made by Google. Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting.. Read more »

By Rocco Rossitto & Paolo Ratto Does it make sense in Italy for a tour operator to spend money on Facebook [and now Twitter] to reach its (potential) customers? How, when and why is it useful to market your content on Facebook, and what return can you expect (and subsequently calculate!) from an advertising campaign.. Read more »

The customer journey: the points of contact between on-line and off-line channels in the procurement experiences of tourism products.Read more »

The stories and language of the web have a tempo and structure that are gradually being adapted and / or clarified with the development of constraints and “models” generated by the need for speed, conciseness and effectiveness. In this panel, Basilicata becomes the background and the example from which to explore a topic of general.. Read more »

Product Presentation.Read more »

This year, the Regional Agency for the Promotion of Tourism “In Liguria” has again facilitated the participation in BTO 2014 of operators of the long tourism chain of Destination Liguria. This slot brings them to the Fortezza da Basso with commentaries from the territory, 2015 projects, and much more.Read more »

For the third consecutive year, the Tourism Governance of Destination Umbria facilitates participation in BTO of operators from the region, and this slot is assigned to them.Read more »

Bitcoin is the first tool that can be sent like an email, exchanged without using middlemen and works like a coin. While countries and banks decide whether to fight against it or make it their own, families, universities, and businesses are using it more and more, also in tourism.Read more »

Over the years reviews have changed from pure user generated content to an important data point travellers base their decision upon. So where goes “review 3.0″ then?Read more »

The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »

Travel Appeal and the startups of H-Farm.Read more »

DANTE project (“Digital Agenda for a New Approach Tourism in Rural Areas and the European Mountain”), funded by the European territorial cooperation program INTERREG IVC, aims to promote a better use of information and communication technologies to develop tourism in the rural and mountainous areas and to share innovative actions for the promotion of local.. Read more »

By Marina Bompieri. Cooking to preserve the identity of the area. What do people like and why? An experience of success that can be replicated elsewhere, with the right approach and a few tricks. For three years, Marina has held cookery courses for American tourists on Lake Garda, but she does not do the cooking.. Read more »

Product Presentation.Read more »

Forget culture as you knew it. Forget the maxim “cultural attractions = guaranteed tourism.” The areas that become favoured places for innovation and creativity, and major tourist destinations, are those that focus on their cultural proposal and build it around their residents, the ‘first tourists’, actively engaging them towards unconventional actions. The activator is the.. Read more »

The new frontiers of Hospitality indicate that universal design is the most innovative response to the increasingly complex needs of guests. Tourism businesses, especially in recent years, have shown a growing interest and willingness to consider and enhance, in their own development policies, a new way to offer comfort and quality through an intelligent redesign.. Read more »

Travel Trends: upcoming trends that will involve both leisure and business travellers; will they have points of contact?Read more »

A cura di Teamwork.Read more »

Advanced Tool Box by Marco Lattanzi Antinori, Social Media Manager.Read more »

Luciano Scauri at BTO in 2014. How to achieve strategic directions from the available data, how to collect and organize them at a reasonable cost. The fundamentals of Revenue Management are here exposed in a simple, clear and effective way, to be applied immediately without committing to investments in technology.Read more »

In practice, almost no human activity is now possible without some form of digital mediation. The same is happening in very many areas. The result is the creation of a parallel version of the world that contains an incredible number of digital trails. Reading and interpreting these trails is not always easy, and there are.. Read more »

Modern and trendy or classic and comfortable? Personalised or standardised? What is the identikit of the ideal hotel? trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out. A journey of desires, expectations and reality, told through.. Read more »

Rules of engagement for getting them to read, and inviting them to discover; how to involve children and young people, and let their imaginations run free, to take a journey into the world of adults. New languages that re-think illustrated books, in the era of apps.Read more »

Reguest is the innovative sales tool developed for hotels, which aims to increase booking rates. Reguest allows you to easily and quickly create customized, expressive offers presented on a web platform developed with responsive technology. The guest can then display their offerings in an optimized way on various devices, and can use the chat feature.. Read more »

Alberto Recanatesi, Operation Manager Bookassist, opens the keynote focusing on Bookassist’s 360° strategy: Digital Marketing, Web Design, Booking Engine and Distribution that put their basis on innovation: a ‘must’ for a company that operates in the online travel market. Fiamma Franceschilli, Senior Account Manager, will follow emphasizing the importance of the human resources, the key.. Read more »

Social media and online reviews have been buzz topics over the last few years, and most hoteliers already maintain active accounts on Twitter, Facebook, review sites and other online channels to engage with guests and collect feedback from numerous online sources. Meanwhile, the role of traditional guest satisfaction surveys is changing, and becoming more closely.. Read more »

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the first slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

What if the ideal solution for publishing stories and information related to destinations has always been right before our eyes? Storytravelling – and a lot more – has found its ideal format: not text, not video, not a photograph; but maps, both paper and digital.Read more »

The many hazards encountered by hoteliers, from protecting their hotel name to dealing with the increasing costs of visibility on social media, meta search engines, OTAs and search engines. How can we operate properly without falling foul of judgement errors, what should we ask web agencies and how can we measure results? The web agency/hotelier,.. Read more »

An investigation into digital behaviours helps us to build a plan for effective contact.Read more »

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

The web is taking on a crucial role in the hospitality sector, introducing dynamics and new factors to take account of when planning revenue and marketing strategies. In this context control and optimization, sharing and timeliness are the essential conditions for competing. The tools become strong allies if they are well integrated and can simplify.. Read more »

The technology is Disruptive and in 10 years a lot of companies no longer exist because their inefficiency in digital marketing creates new intermediaries that drive the markets. Software is eating the world. Let’s look closely why the big Websites win the challenge by centering the user and his experience, focusing the attention of this.. Read more »

Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the second slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »

Round Table about Parity Rate.Read more »

What is it and what are the first steps for integrating it into the communication of an area. Prepared by the Social Media Team in support of Destination Tuscany.Read more »

“Scientific” Panel promoted by Simple Booking by QNT Hospitality.Read more »

Product PresentationRead more »

Product Presentation.Read more »

Integrating protel PMS with Microsoft Dynamics CRM and its extensions to the Social CRM on the one hand, and with the Business Intelligence and Management Control with Uniform System of Accounts Reporting on the other hand, provides a competitive advantage to excel in the management and care of customers through multiple channels of communication and.. Read more »

We get to know, and take stock of, Sharing Economy. Slots created with the scientific collaboration of the staff of Gnammo.Read more »

How we can welcome Chinese travellers. Slot promoted by Italy China Friendly.Read more »

Exploring different types of narration of places and encounters. And listening to stories. Between reality, imagination and virtual space. Short pieces of writing, linguistic reflections, narrative experiments, fresh geography, publishing projects. From the worlds of Dante’s Commedia to expeditions in small worlds where “you’re in and out”, from “sensitive landscapes” – interpreted through new descriptive.. Read more »

Tourism & Food: how to promote your hotel and your region through food and wine storytelling. Tips and tricks to create eye-catching images. Best practices from which to take inspiration.Read more »

The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »

Advanced ToolboxRead more »

This slot is a joint scientific collaboration between AITR – Italian Association for Responsible Tourism – BTO 2014, on the topic “Sustainability Destinations”.Read more »

Regular users of the Internet in Italy make up only 56% of the population aged between 16 and 74 years, compared with the European average of 72%, while conversely 34% of Italians have never used the Internet, compared with the European average of 21%. The usage levels of the different online services are normally less.. Read more »

Tools for measuring brand reputation.Read more »

For travellers of ancient times, islands were places of Myth, Utopia, and Wonder. The stories of the past regarded the lands in the midst of the sea as exotic places par excellence; they were different, mysterious, captivating. For modern travellers the suggestions are the same: still today, they sail to islands wishing to find faraway.. Read more »

The second of the two Product Presentations by QNT Hospitality / Simple Booking.Read more »

This slot, the first of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project set up from the “ground”; which brings a region’s operators together into a business network, where they.. Read more »

OTAs and Metasearches move casually from hotel hospitality to the forefront of the restaurant world. A succession of Digital Food, from sustainable food at Expo 2015, to online table booking systems and Delivery Food. Participants: TripAdvisor, Priceline, Groupon, Google and the emerging player, Uber.Read more »

Hotel reservations made via mobile channels are experiencing a rapid increase. The Country Manager for Italy, Luca Parducci, will illustrate how HotelTonight, the world’s leading app for last minute bookings, has built its mobile-native business model.Read more »

The StartUp Tourism Association was founded in 2013 to bring together the best startups working in the field of Tourism and Culture. It aims to promote digital innovation and creativity, and to support the growth of digital startups in favour of the development of the Italian tourism economy. The Association organizes the meeting, interaction and.. Read more »

It is possible take great experiences of enhancing local culture (through one’s own resources, or with the support of networks and European funding) and to ensure that they are touristic experiences twice-over: firstly as attractive situations for the content produced, and secondly as a driving force for the improvement and growth of a territory which.. Read more »

This slot, the second of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project carried out by un Association – A project in the StartUp phase – A private project of.. Read more »

How to find the right balance between direct bookings and OTAs. This BASIC Toolbox is divided into two parts: The evolution of distribution: knowing how to analyze in order to grasp the opportunities – Discover the right balance between direct sales and those traded on the basis of your business – How the distribution landscape.. Read more »

Management control in preparation for Revenue Management techniques Toolbox ADVANCEDRead more »