“Even if we insist on thinking, ‘how beautiful the world once was, my lady’, the world will not stop changing” (Giuseppe Granieri)
Sharing Economy, firstly overturns the culture of consumption and then the culture of travel.
Something profound is happening – or rather, has already happened. However not all operators are aware of this change and its implications, hence the difficulty in dealing with it.
Collaborative consumption, which always existed, albeit as a simple utopian niche for hitchhikers, has become an industry due to economic, social and technological changes.
Disruption is the time when a new technology gives rise to a change in a particular activity and completely changes the previous business model.
It has always happened, but now it happens at very low cost and with great speed.
The moment of breakage, which has no negative sense, is followed by an evolution and the redefinition of the competitive scenario.
The growth of collaborative consumption relates, indeed, even to high-end consumers. Trust in strangers, the desire to travel like a local rather than a tourist, to share and communicate with the locals, these phenomena are growing and are intimately connected.
Today, when travelling, we want to feel “at home”, yes – but in other people’s homes, in other people’s lives. Travelling to change history, way of dressing, food, habits. And, perhaps, to become infected, to bring something home, this time our home.
People are increasingly at the centre of a transformation that digital does not create, but enables.
Keywords are: Mobile, Access, Sociality, Sustainability, Trust, Reputation, Experience.
Professions change along with changing behaviours.
Travel changes, the relationship with objects and places changes, communication changes radically, at least when it is effective communication.
In tourism, we are going through this change with a certain fear that prevents us from grasping the opportunities.
Mind the Gap: also in this case, to know in order to understand, to act, to be protagonists.Read more »