Over the years reviews have changed from pure user generated content to an important data point travellers base their decision upon. So where goes “review 3.0″ then?Read more »
Modern and trendy or classic and comfortable? Personalised or standardised? What is the identikit of the ideal hotel? trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out. A journey of desires, expectations and reality, told through.. Read more »
As in each “even” year, FutureBrand presents its own “Country Brand Index,” and takes the opportunity to share it through a BTO 2014 keynote held by Silvia Barbieri, Head of Strategy for the communications agency.
It’s one of the most anticipated events of BTO 2014: “Country Brand Index” will be discussed by Monica Fabris and Roberta Milano.Read more »
Country Brand Index 2014
Silvia Barbieri
Head of strategy FutureBrand
Country Brand Index commentators
Monica Fabris
President of Episteme
Roberta Milano
Co-founder BTO Educational
Scientific Committee BTO 2014
Tools for measuring brand reputation.Read more »
