Applying the principles of Universal Design to Communication and Information – which, as it’s accessible, must be designed for everyone – means cutting across language barriers to reach new forms of universal communication. Universal communication is the theme of the future which, thanks to technology, will bring guests even closer and will be able to.. Read more »
On one side creativity and art, on the other, science, technology, old and new “machinery”. An ancient debate between man and technology, which we can apply to food and travel. In the footsteps of intellectuals who for decades have placed the figure of the master craftsman at the centre of “machine civilisation” as a figure.. Read more »
The EMIRATES Hall is used for travel and innovation projects.
Utrip: artificial intelligence trip planner uses interests and budget to quickly create complete, personalized itineraries.
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Gilad Berenstein
Founder and CEO, Utrip
After his resounding success at the 2013 edition, which saw audiences in the VISIONS Hall excited by his “Io ci SUono”, Gigi Tagliapietra returns to the Fortezza da Basso with “INTERPLAY, miracles that are repeated.” Participate, innovate, collaborate: how can one lead an organization in which people have to do “the right thing”, more out.. Read more »
In the EMIRATES Hall [VISIONI], after the panel discussion on MetaMegaSearches at 11:10 moderated by Philip Wolf, Helena Egan (Director of Industry Relations at TripAdvisor) will make her keynote speech, exclusively for BTO 2014’s attendees.
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Conceiving and (re)designing technology services in an era of constant acceleration. Building on the recent changes introduced by smartphones and mobile applications, the talk puts forward some reflections on the challenges that the tourism industry (and customers!) are faced with, operating in a context of rapid technological change. With Marco Brambilla [CEO and co-founder of.. Read more »
Meet The Media Guru and the Valle Camonica Cultural District present an extraordinary territorial marketing project committed to digital narrative. After thousands of years of history, the rock carvings – the first Italian site to be declared a UNESCO World Heritage Site – are brought to life through a new contemporary narrative. The Web becomes.. Read more »
A brief introduction to explain the impact that we expect augmented reality to have, in the very near future, on procurement processes and usage experiences of products relating to the world of travel. We will showcase apps such as: 1. Currency exchange by voice recognition (name on Google Glass: Money conversion) 2. Augmented Reality ATM.. Read more »
The EMIRATES Hall is used for travel and innovation projects, all strictly Made in Italy; many of these were inspired by past editions under the brand BTO – Buy Tourism Online, and many made their first foray into business at past editions of BTO.Read more »
Instant booking will soon be available on the Italian market too, allowing hotels to be booked quickly and simply through TripAdvisor partners. Just as before, the user will make the booking directly with the hotel or its DMO/OTA partner, but without leaving the TripAdvisor site. Attending this session will show you how to promote and.. Read more »
“Even if we insist on thinking, ‘how beautiful the world once was, my lady’, the world will not stop changing” (Giuseppe Granieri)
Sharing Economy, firstly overturns the culture of consumption and then the culture of travel.
Something profound is happening – or rather, has already happened. However not all operators are aware of this change and its implications, hence the difficulty in dealing with it.
Collaborative consumption, which always existed, albeit as a simple utopian niche for hitchhikers, has become an industry due to economic, social and technological changes.
Disruption is the time when a new technology gives rise to a change in a particular activity and completely changes the previous business model.
It has always happened, but now it happens at very low cost and with great speed.
The moment of breakage, which has no negative sense, is followed by an evolution and the redefinition of the competitive scenario.
The growth of collaborative consumption relates, indeed, even to high-end consumers. Trust in strangers, the desire to travel like a local rather than a tourist, to share and communicate with the locals, these phenomena are growing and are intimately connected.
Today, when travelling, we want to feel “at home”, yes – but in other people’s homes, in other people’s lives. Travelling to change history, way of dressing, food, habits. And, perhaps, to become infected, to bring something home, this time our home.
People are increasingly at the centre of a transformation that digital does not create, but enables.
Keywords are: Mobile, Access, Sociality, Sustainability, Trust, Reputation, Experience.
Professions change along with changing behaviours.
Travel changes, the relationship with objects and places changes, communication changes radically, at least when it is effective communication.
In tourism, we are going through this change with a certain fear that prevents us from grasping the opportunities.
Mind the Gap: also in this case, to know in order to understand, to act, to be protagonists.Read more »
Keynote
Marcello Mastioni
Vice President and Managing Director Europa & EMEA at HomeAway
Tomaso Rodriguez
Operations & Logistics Manager Uber
Daniele Lago
CEO and Head of Design at LAGO Spa
Debate moderators
Mafe de Baggis
Co-founder Pleens, Freelance, Community expert
Roberta Milano
Co-founder BTO Educational
Scientific Committee BTO 2014
The customer journey: the points of contact between on-line and off-line channels in the procurement experiences of tourism products.Read more »
The stories and language of the web have a tempo and structure that are gradually being adapted and / or clarified with the development of constraints and “models” generated by the need for speed, conciseness and effectiveness. In this panel, Basilicata becomes the background and the example from which to explore a topic of general.. Read more »
This year, the Regional Agency for the Promotion of Tourism “In Liguria” has again facilitated the participation in BTO 2014 of operators of the long tourism chain of Destination Liguria. This slot brings them to the Fortezza da Basso with commentaries from the territory, 2015 projects, and much more.Read more »
For the third consecutive year, the Tourism Governance of Destination Umbria facilitates participation in BTO of operators from the region, and this slot is assigned to them.Read more »
Bitcoin is the first tool that can be sent like an email, exchanged without using middlemen and works like a coin. While countries and banks decide whether to fight against it or make it their own, families, universities, and businesses are using it more and more, also in tourism.Read more »
Over the years reviews have changed from pure user generated content to an important data point travellers base their decision upon. So where goes “review 3.0″ then?Read more »
DANTE project (“Digital Agenda for a New Approach Tourism in Rural Areas and the European Mountain”), funded by the European territorial cooperation program INTERREG IVC, aims to promote a better use of information and communication technologies to develop tourism in the rural and mountainous areas and to share innovative actions for the promotion of local.. Read more »
The EMIRATES Hall is used for travel and innovation projects, all strictly Made in Italy; many of these were inspired by past editions under the brand BTO – Buy Tourism Online, and many made their first foray into business at past editions of BTO.Read more »
Forget culture as you knew it. Forget the maxim “cultural attractions = guaranteed tourism.” The areas that become favoured places for innovation and creativity, and major tourist destinations, are those that focus on their cultural proposal and build it around their residents, the ‘first tourists’, actively engaging them towards unconventional actions. The activator is the.. Read more »
Travel Trends: upcoming trends that will involve both leisure and business travellers; will they have points of contact?Read more »
In practice, almost no human activity is now possible without some form of digital mediation. The same is happening in very many areas. The result is the creation of a parallel version of the world that contains an incredible number of digital trails. Reading and interpreting these trails is not always easy, and there are.. Read more »
Modern and trendy or classic and comfortable? Personalised or standardised? What is the identikit of the ideal hotel? trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out. A journey of desires, expectations and reality, told through.. Read more »
Rules of engagement for getting them to read, and inviting them to discover; how to involve children and young people, and let their imaginations run free, to take a journey into the world of adults. New languages that re-think illustrated books, in the era of apps.Read more »
Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the first slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »
What if the ideal solution for publishing stories and information related to destinations has always been right before our eyes? Storytravelling – and a lot more – has found its ideal format: not text, not video, not a photograph; but maps, both paper and digital.Read more »
Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the second slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »
The EMIRATES Hall is used for travel and innovation projects, all strictly Made in Italy; many of these were inspired by past editions under the brand BTO – Buy Tourism Online, and many made their first foray into business at past editions of BTO.Read more »
This slot is a joint scientific collaboration between AITR – Italian Association for Responsible Tourism – BTO 2014, on the topic “Sustainability Destinations”.Read more »
For travellers of ancient times, islands were places of Myth, Utopia, and Wonder. The stories of the past regarded the lands in the midst of the sea as exotic places par excellence; they were different, mysterious, captivating. For modern travellers the suggestions are the same: still today, they sail to islands wishing to find faraway.. Read more »
This slot, the first of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project set up from the “ground”; which brings a region’s operators together into a business network, where they.. Read more »
The StartUp Tourism Association was founded in 2013 to bring together the best startups working in the field of Tourism and Culture. It aims to promote digital innovation and creativity, and to support the growth of digital startups in favour of the development of the Italian tourism economy. The Association organizes the meeting, interaction and.. Read more »
It is possible take great experiences of enhancing local culture (through one’s own resources, or with the support of networks and European funding) and to ensure that they are touristic experiences twice-over: firstly as attractive situations for the content produced, and secondly as a driving force for the improvement and growth of a territory which.. Read more »
This slot, the second of two consecutive slots totalling 1 hour and 50 minutes, hosts four stories from four different territories and discusses them: – A project sponsored by the Tourism Governance of a municipality – A project carried out by un Association – A project in the StartUp phase – A private project of.. Read more »
