Helena Egan joined TripAdvisor in December 2008 as the first dedicated tourist board specialist in Europe, covering Europe, Middle-East, Africa and Asia, after the successful launch of TripAdvisor’s U.S. tourist board program.

In 2011 Helena has grown the Destination Marketing Team to four full time employees with Helena managing the team as Head of Destination Marketing, EMEAA. The team’s key responsibilities include working with and developing relationships across tourist boards based across Europe, Middle-East, Africa and Asia. This involves designing and creating bespoke marketing opportunities on TripAdvisor’s media group web sites and advising tourist boards on how they can become part of the Web 2.0 travel experience.

Helena brings over 13 years of experience in the travel and tourism industry. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for Visit Britain and numerous cruise lines. For the past 11 years she has lived in London, and prior to that, in six countries across Europe and in the U.S. She holds a MA from the University of Helsinki.