Alfonso Fuggetta [CEO, Cifriel], accompanied by the master technologist Gigi Tagliapietra. Every day we repeat that we have to “work together”: businesses with other businesses, businesses with government agencies, and government agencies with other government agencies. It seems an obvious concept, but in reality it does not happen often, and when it does, it is.. Read more »
Big Data has become rather a mainstream topic.
It is often portrayed as a sort of panacea that promises to solve all problems in many sectors, including tourism.
However, in the travel industry, big data really is strategic: it is useful for understanding trends, optimizing marketing, deciding where to allocate resources and time.
In this panel we consider two very real situations.
Boxever, which takes big data left behind on the web by people while booking a flight or a holiday, and uses it to optimize the sales process and, in particular, to get to know their customers better.
Andalucia Lab is an example of a region that uses big data to optimize marketing and communications, analysing what emerges to decide where to allocate their budgets in support of Destination Andalusia.Read more »
Keynote
Jose Luis Cordoba
Managing Director Andalucia lab
Ultan O’Brien
Vice President Sales Boxever
Interview with Jose Luis and Ultan
Mirko Lalli
Founder Travel Appeal
In practice, almost no human activity is now possible without some form of digital mediation. The same is happening in very many areas. The result is the creation of a parallel version of the world that contains an incredible number of digital trails. Reading and interpreting these trails is not always easy, and there are.. Read more »
