Applying the principles of Universal Design to Communication and Information – which, as it’s accessible, must be designed for everyone – means cutting across language barriers to reach new forms of universal communication. Universal communication is the theme of the future which, thanks to technology, will bring guests even closer and will be able to.. Read more »
When the table is transformed into a real meeting place, starting from the web. Slot promoted by Gnammo.Read more »
On one side creativity and art, on the other, science, technology, old and new “machinery”. An ancient debate between man and technology, which we can apply to food and travel. In the footsteps of intellectuals who for decades have placed the figure of the master craftsman at the centre of “machine civilisation” as a figure.. Read more »
By the Governance of Destination Tourism in Tuscany.Read more »
From the starting point of a study carried out by CISET – the International Centre for Studies on the Tourist Economy – for the Veneto Region, on the perceptions of Brazilian tourists to the destination, a wider analysis of the Brazilian market.Read more »
Disintermediation or dehumanization?
What happened to the great stories that made our hospitality legendary throughout the world?
Meet the remaining storytellers of our industry, and discover that it is still possible to have tourism that is close to the individual, where relationships win over reviews.Read more »
Introduction, moderation and conclusions
Paolo Iabichino
Chief Creative Officer – Group Ogilvy & Mather Italy
In the Round Table
Michele Paonessa
President of Les Clefs D’Or
Leonardo Bruscagin
Chef Concierge ‘Four Seasons’ Milano
Vittorio Talvacchia
Chef Concierge ‘Excelsior Lido’ Venezia
Luca Chiesa
Chef Concierge ‘Belmond Splendido’ Portofino
“Even if we insist on thinking, ‘how beautiful the world once was, my lady’, the world will not stop changing” (Giuseppe Granieri)
Sharing Economy, firstly overturns the culture of consumption and then the culture of travel.
Something profound is happening – or rather, has already happened. However not all operators are aware of this change and its implications, hence the difficulty in dealing with it.
Collaborative consumption, which always existed, albeit as a simple utopian niche for hitchhikers, has become an industry due to economic, social and technological changes.
Disruption is the time when a new technology gives rise to a change in a particular activity and completely changes the previous business model.
It has always happened, but now it happens at very low cost and with great speed.
The moment of breakage, which has no negative sense, is followed by an evolution and the redefinition of the competitive scenario.
The growth of collaborative consumption relates, indeed, even to high-end consumers. Trust in strangers, the desire to travel like a local rather than a tourist, to share and communicate with the locals, these phenomena are growing and are intimately connected.
Today, when travelling, we want to feel “at home”, yes – but in other people’s homes, in other people’s lives. Travelling to change history, way of dressing, food, habits. And, perhaps, to become infected, to bring something home, this time our home.
People are increasingly at the centre of a transformation that digital does not create, but enables.
Keywords are: Mobile, Access, Sociality, Sustainability, Trust, Reputation, Experience.
Professions change along with changing behaviours.
Travel changes, the relationship with objects and places changes, communication changes radically, at least when it is effective communication.
In tourism, we are going through this change with a certain fear that prevents us from grasping the opportunities.
Mind the Gap: also in this case, to know in order to understand, to act, to be protagonists.Read more »
Keynote
Marcello Mastioni
Vice President and Managing Director Europa & EMEA at HomeAway
Tomaso Rodriguez
Operations & Logistics Manager Uber
Daniele Lago
CEO and Head of Design at LAGO Spa
Debate moderators
Mafe de Baggis
Co-founder Pleens, Freelance, Community expert
Roberta Milano
Co-founder BTO Educational
Scientific Committee BTO 2014
Bitcoin is the first tool that can be sent like an email, exchanged without using middlemen and works like a coin. While countries and banks decide whether to fight against it or make it their own, families, universities, and businesses are using it more and more, also in tourism.Read more »
The new frontiers of Hospitality indicate that universal design is the most innovative response to the increasingly complex needs of guests. Tourism businesses, especially in recent years, have shown a growing interest and willingness to consider and enhance, in their own development policies, a new way to offer comfort and quality through an intelligent redesign.. Read more »
In practice, almost no human activity is now possible without some form of digital mediation. The same is happening in very many areas. The result is the creation of a parallel version of the world that contains an incredible number of digital trails. Reading and interpreting these trails is not always easy, and there are.. Read more »
Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the first slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »
The many hazards encountered by hoteliers, from protecting their hotel name to dealing with the increasing costs of visibility on social media, meta search engines, OTAs and search engines. How can we operate properly without falling foul of judgement errors, what should we ask web agencies and how can we measure results? The web agency/hotelier,.. Read more »
Two consecutive slots totalling 1 hour and 50 minutes, dedicated to Nominations for European Capital of Culture 2019; this is the second slot. The protagonists talk about their application experiences and ideas for cooperation after the competition, as partners with Skyscanner. The panel will explore two temporal and strategic dimensions of tourism and cultural promotion.. Read more »
This slot is a joint scientific collaboration between AITR – Italian Association for Responsible Tourism – BTO 2014, on the topic “Sustainability Destinations”.Read more »
Regular users of the Internet in Italy make up only 56% of the population aged between 16 and 74 years, compared with the European average of 72%, while conversely 34% of Italians have never used the Internet, compared with the European average of 21%. The usage levels of the different online services are normally less.. Read more »
Tools for measuring brand reputation.Read more »
It is possible take great experiences of enhancing local culture (through one’s own resources, or with the support of networks and European funding) and to ensure that they are touristic experiences twice-over: firstly as attractive situations for the content produced, and secondly as a driving force for the improvement and growth of a territory which.. Read more »
