Hyper-intermediation
In Italian
The many hazards encountered by hoteliers, from protecting their hotel name to dealing with the increasing costs of visibility on social media, meta search engines, OTAs and search engines.
How can we operate properly without falling foul of judgement errors, what should we ask web agencies and how can we measure results?
The web agency/hotelier, hotelier/web agency dictionary.
Introduction, moderation and conclusions
Robi Veltroni
Founder Officina Turistica
Scientific Committee BTO 2014
Speakers
Rodolfo Baggio
Master in Tourism Università Bocconi
Marco Baldan
Founder Nozio
Antonio Maresca
Web coaching
