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10:40

Gigi Tagliapietra: interplay, miracles that are repeated

After his resounding success at the 2013 edition, which saw audiences in the VISIONS Hall excited by his “Io ci SUono”, Gigi Tagliapietra returns to the Fortezza da Basso with “INTERPLAY, miracles that are repeated.” Participate, innovate, collaborate: how can one lead an organization in which people have to do “the right thing”, more out.. Read more »

In Italian

Alessandra Farabegoli: write something for me that I want to read

Email Marketing human to human. The author of “Sopravvivere alle informazioni su Internet – rimedi all’information overload” (“Surviving the information on the Internet – information overload remedies”, “Email Marketing con MailChimp”, (“Email Marketing with MailChimp”), the first manual in Italian on one of the most popular mailing services, and “Email marketing in pratica” (“Email Marketing.. Read more »

14:20

Human to Human

Disintermediation or dehumanization?

What happened to the great stories that made our hospitality legendary throughout the world?

Meet the remaining storytellers of our industry, and discover that it is still possible to have tourism that is close to the individual, where relationships win over reviews.Read more »

Introduction, moderation and conclusions
Paolo Iabichino
Chief Creative Officer – Group Ogilvy & Mather Italy

In the Round Table
Michele Paonessa
President of Les Clefs D’Or
Leonardo Bruscagin
Chef Concierge ‘Four Seasons’ Milano
Vittorio Talvacchia
Chef Concierge ‘Excelsior Lido’ Venezia
Luca Chiesa
Chef Concierge ‘Belmond Splendido’ Portofino

09:20
10:15
16:20