Tuscany 2020
By the Governance of Destination Tourism in Tuscany.Read more »
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11:30
16:10
The web is not a washing machine: new writings and new languages in the digital environment
The stories and language of the web have a tempo and structure that are gradually being adapted and / or clarified with the development of constraints and “models” generated by the need for speed, conciseness and effectiveness. In this panel, Basilicata becomes the background and the example from which to explore a topic of general.. Read more »
Liguria
This year, the Regional Agency for the Promotion of Tourism “In Liguria” has again facilitated the participation in BTO 2014 of operators of the long tourism chain of Destination Liguria. This slot brings them to the Fortezza da Basso with commentaries from the territory, 2015 projects, and much more.Read more »
Umbria
For the third consecutive year, the Tourism Governance of Destination Umbria facilitates participation in BTO of operators from the region, and this slot is assigned to them.Read more »
17:10
Lazio [I]
The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »
11:10
Interview with the Italian Minister of Tourism
In English [with simultaneous translation]
Giancarlo Carniani and Philip Wolf interview Dario Franceschini, Minister for Heritage, Culture and Tourism.
Guest: Sara Nocentini, Councillor for Culture and Tourism for the Region of Tuscany.Read more »
Dario Franceschini
Minister for Heritage, Culture and Tourism
Interview by
Giancarlo Carniani
BTO 2014
Philip Wolf
Founder PhoCusWright ®
Guest
Sara Nocentini
Councillor for Culture and Tourism for the Region of Tuscany
14:20
Lazio [II]
The Lazio region, together with the Regional Department of Tourism is involved in works to drive the evolution of our territory into an industry of experience and creativity, an industry capable of transforming the motivations for a trip into developing the territory and enriching businesses. This presence at the seventh edition of BTO is an.. Read more »
15:20
Tourism, innovation and the digital
Regular users of the Internet in Italy make up only 56% of the population aged between 16 and 74 years, compared with the European average of 72%, while conversely 34% of Italians have never used the Internet, compared with the European average of 21%. The usage levels of the different online services are normally less.. Read more »
