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09:45

Travel YOUNG. Travel DIFFERENT

Tourism for the under 30s, as seen through social networks. Exclusive research for the BTO 2014 public, from Studio Giaccardi & Associates and G&M Network Srl. Today, young people under 30 are tourists or, increasingly, travellers who have a complex system of tools, content, proposals and opportunities profoundly different from those available just a decade.. Read more »

11:30

Prince Brazil: the brazilian traveller and the perception of our country, beginning with Veneto as a destination

From the starting point of a study carried out by CISET – the International Centre for Studies on the Tourist Economy – for the Veneto Region, on the perceptions of Brazilian tourists to the destination, a wider analysis of the Brazilian market.Read more »

12:10

Country Brand Index 2014

As in each “even” year, FutureBrand presents its own “Country Brand Index,” and takes the opportunity to share it through a BTO 2014 keynote held by Silvia Barbieri, Head of Strategy for the communications agency.

It’s one of the most anticipated events of BTO 2014: “Country Brand Index” will be discussed by Monica Fabris and Roberta Milano.Read more »

Country Brand Index 2014
Silvia Barbieri
Head of strategy FutureBrand

Country Brand Index commentators
Monica Fabris
President of Episteme
Roberta Milano
Co-founder BTO Educational
Scientific Committee BTO 2014