Innovation in Travel and Tourism
A brief introduction to explain the impact that we expect augmented reality to have, in the very near future, on procurement processes and usage experiences of products relating to the world of travel.
We will showcase apps such as:
1. Currency exchange by voice recognition (name on Google Glass: Money conversion)
2. Augmented Reality ATM locator (name on Google Glass: Radar)
3. Immersive Shopping with Oculus Rift.
At BTO 2014, and thanks to Amadeus, you can try out Google Glass and the applications presented in this slot.
Speakers
Tommaso Vincenzetti
Marketing and Business Development Director, Amadeus Italia
Matteo Ciccalè
Marketing and Communication Specialist, Amadeus Italia
Questo slot è nato dalla collaborazione scientifica tra Amadeus / AirPlus International / Guida Viaggi e BTO 2014 sul topic “Offline vs Online”: NON è una Product Presentation.
