Modern and trendy or classic and comfortable?
Personalised or standardised?
What is the identikit of the ideal hotel?

trivago will reveal the “magic formula” of the perfect hotel, outlining the essential stages which lead to the client’s final choice, from comparing prices online to checking out.

A journey of desires, expectations and reality, told through numbers and statistics linked to filters of research, content and travellers’ comments.

The session will include the presentation of data from the trivago Hotel Test scheme, the mystery guest programme that reveals the quality of services in European hotels.