Beat the OTA. The distribution strategy of big hotels companies

In English [with simultaneous translation]

Jean-Luc Chretien, Executive Vice President of Marketing and Distribution at Accor, talks about his group’s distribution policies, strategies, and the results obtained.

Keynote
Jean Luc Chretien
Executive Vice President Sales, Distribution and Loyalty Accor

Interview by
Philip Wolf
Founder PhoCusWright ®

All the events of December 3rd [Day Two]