Keynote
Walter Lo Faro
Sr. Director, Market Management Southern Europe & European Regional Territories Expedia
Interview with Walter
Philip Wolf
Founder PhoCusWright ®
Giancarlo Carniani
BTO 2014
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17:10
10:15
Beat the OTA. The distribution strategy of big hotels companies
In English [with simultaneous translation]
Jean-Luc Chretien, Executive Vice President of Marketing and Distribution at Accor, talks about his group’s distribution policies, strategies, and the results obtained.Read more »
Keynote
Jean Luc Chretien
Executive Vice President Sales, Distribution and Loyalty Accor
Interview by
Philip Wolf
Founder PhoCusWright ®
Innovation and people, the Bookassist formula
Alberto Recanatesi, Operation Manager Bookassist, opens the keynote focusing on Bookassist’s 360° strategy: Digital Marketing, Web Design, Booking Engine and Distribution that put their basis on innovation: a ‘must’ for a company that operates in the online travel market. Fiamma Franceschilli, Senior Account Manager, will follow emphasizing the importance of the human resources, the key.. Read more »
12:10
A very calm debate on Parity Rate
Round Table about Parity Rate.Read more »
14:20
What hotels don’t like about OTA behaviour
In English [with simultaneous translation]
Des O’Mahony, Chief Executive Officer and Co-founder of Bookassist, returns to Florence with a BTO 2014 keynote centred on the bristly relationship between hotels and OTAs.
With Giancarlo Carniani and Paige Brown, at the end of Des’s keynote, a Q&A with the speaker.Read more »
Keynote
Des O’Mahony
Chief Executive Officer e Co-founder Bookassist
Interview with Des
Paige Brown
Co-founder and CEO Dashbell
Giancarlo Carniani
BTO 2014
17:10
The World of Booking
Going out with a bang: in the Emirates Hall [VISIONS], and for the first time at BTO, after an endless courtship, we finally have booking.com.
At the end of the keynote, Giancarlo Carniani hosts a Q&A.Read more »
Keynote
Andrea D’Amico
Regional Director Italia booking.com
Rob Ransom
Director Hotel Marketing and member of the Leadership Team of booking.com
Interview with Andrea and Rob
Giancarlo Carniani
BTO 2014
