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10:40
11:30

Oscar: How to best “oversee” the WiFi channel for a Hotel

WiFi is now a primary requirement in an accommodation facility. It is therefore essential to have a functional solution to customer needs, as well as for the hotelkeeper. Oscar WiFi contains modules for: • acquisition and guests profiling • social engagement – monitoring customer satisfaction • upselling services / products • geoportal platform • monitoring.. Read more »

My Costpar: Cost control

Cost control is rarely used in hotel management: it can be defined the “Cinderella” of business activities that every manager uses to manage the hotel. The inadequate knowledge of this subject leads to wrong considerations about its benefits; also the concern of internal upheaval in the work environment is high. Actually every manager can improve.. Read more »

12:20

Allianz Global Assistance: Booking Protection

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

Attract > Convert > Share

Attract the most qualified in-bound visitors to your Official Website, maximize Conversion rate e make your guests your hotel first Ambassadors. This is the Marketing Strategy hospitality industry players must apply in order to be competitive online, aiming to make their direct sales channel their main source of bookings and profit. This is “The Next.. Read more »

Local Search Marketing: building an optimization strategy for local tourism markets. Understanding the psychology of the traveler/consumer to turn it into new customer

Local Search Marketing techniques play a key role in the promotion of tourism businesses. With the exponential growth of the use of the mobile is essential to invest the resources to maximize local visibility inside the web, integrating the strategies of Local Search and Digital Marketing into the Customer Journey paying attention to a path.. Read more »

Gestione Albergo: real time demand curve

How to apply the data from leading sources (googleanalytics, crm, etc.) to process your daily pricing. This speech discusses the traditional Demand Segmentation Model (phone request, e-mail request, check availability in the booking engine on the official site) and shows how to choose the best Internet room rate. In the main dashboard of the PMS.. Read more »

14:20

Hubcore – the online reservation system that enhances your promotion and marketing activities

30 years of experience in the tourism business at disposal of those who wish to start or improve their own online travel agency. Pavoneggi presents Hubcore: an innovative software that integrates the most important booking applications and management systems in one single control panel. This will allowe you to improve your promotion and marketing activities… Read more »

Hotel Photography

Tutorial on how to carry out a photo shoot in hotels. The most suitable type of photographer and what to specify in the quote. The visual concepts to improve your sales both on-line and off-line. Examples of how to photograph different types of hotels and their various departments. Ways of applying photographs to sites, OTA’s.. Read more »

15:15

Instatour #Napoleone200, a case of territorial marketing through the images of Instagram and the Social media

An exercise in visibility through the images of Instagram and other social media on the occasion of the celebrations for the Bicentenary of Napoleon on the island of Elba for the overwhelming opportunity for the most influencial Instagramers in Europe. All this with the fundamental backing of local businesses amongst which Acqua dell’Elba as the.. Read more »

Choice Hotels: How to Boost the Performance of your Hotel

Product Presentation in Italian and English. he second largest hotel chain in the world presents and explains you how their franchisees have improved their business. Increase your direct bookings, be more efficient and save commissions with agencies: – Preferred contracts with major OTAs, meta search engines and wholesalers – Brand websites and apps for mobile.. Read more »

Hoxell

Hoxell is the innovative Hotel Guest Experience Management system that enables hoteliers to efficiently orchestrate guest experiences in a single web platform. By sharing the same database for both hotel marketing and service delivery, Hoxell provides continuity of the guest experience throughout the lifetime of the relationship. Delivering relevant and actionable information to the right.. Read more »

16:10
17:10
10:15

ReGuest by Zeppelin: revolutionize the booking process and increase sales

Reguest is the innovative sales tool developed for hotels, which aims to increase booking rates. Reguest allows you to easily and quickly create customized, expressive offers presented on a web platform developed with responsive technology. The guest can then display their offerings in an optimized way on various devices, and can use the chat feature.. Read more »

Innovation and people, the Bookassist formula

Alberto Recanatesi, Operation Manager Bookassist, opens the keynote focusing on Bookassist’s 360° strategy: Digital Marketing, Web Design, Booking Engine and Distribution that put their basis on innovation: a ‘must’ for a company that operates in the online travel market. Fiamma Franceschilli, Senior Account Manager, will follow emphasizing the importance of the human resources, the key.. Read more »

Reputation = Revenue: Increasing Revenue with Online & Offline Feedback

Social media and online reviews have been buzz topics over the last few years, and most hoteliers already maintain active accounts on Twitter, Facebook, review sites and other online channels to engage with guests and collect feedback from numerous online sources. Meanwhile, the role of traditional guest satisfaction surveys is changing, and becoming more closely.. Read more »

11:10

Allianz Global Assistance: Booking Protection

A line of insurance products that Hotels / Holiday apartments / B&Bs / Campsites and other facilities can offer, and sell revenue shares with our company to their guests, both Italian and foreign, at the same time as booking their accommodation. Services include: Cancellation insurance (to protect the deposit or the cost of the entire.. Read more »

Gp Dati: complex strategies or technology complexities?

The web is taking on a crucial role in the hospitality sector, introducing dynamics and new factors to take account of when planning revenue and marketing strategies. In this context control and optimization, sharing and timeliness are the essential conditions for competing. The tools become strong allies if they are well integrated and can simplify.. Read more »

What is behind the success of the most important E-commerce and Websites? User Experience, SEO/SEA and high conversion rate: a user-centric view getting better continuously

The technology is Disruptive and in 10 years a lot of companies no longer exist because their inefficiency in digital marketing creates new intermediaries that drive the markets. Software is eating the world. Let’s look closely why the big Websites win the challenge by centering the user and his experience, focusing the attention of this.. Read more »

12:10

Serenissima Informatica: from Social CRM to data discovery: the competitive advantages of information technology for the hospitality industry

Integrating protel PMS with Microsoft Dynamics CRM and its extensions to the Social CRM on the one hand, and with the Business Intelligence and Management Control with Uniform System of Accounts Reporting on the other hand, provides a competitive advantage to excel in the management and care of customers through multiple channels of communication and.. Read more »