Local Search Marketing: building an optimization strategy for local tourism markets. Understanding the psychology of the traveler/consumer to turn it into new customer
In Italian
Local Search Marketing techniques play a key role in the promotion of tourism businesses.
With the exponential growth of the use of the mobile is essential to invest the resources to maximize local visibility inside the web, integrating the strategies of Local Search and Digital Marketing into the Customer Journey paying attention to a path in constant evolution between offline and online.
Gianluca Rabbiosi
Local Search e Social Marketing Specialist
