The technology is Disruptive and in 10 years a lot of companies no longer exist because their inefficiency in digital marketing creates new intermediaries that drive the markets. Software is eating the world. Let’s look closely why the big Websites win the challenge by centering the user and his experience, focusing the attention of this workshop on User Experience Design, SEO / SEA to obtain high conversion rate and increase the business. Success stories (also Italian) with unpublished insights.