Alberto Recanatesi, Operation Manager Bookassist, opens the keynote focusing on Bookassist’s 360° strategy: Digital Marketing, Web Design, Booking Engine and Distribution that put their basis on innovation: a ‘must’ for a company that operates in the online travel market.

Fiamma Franceschilli, Senior Account Manager, will follow emphasizing the importance of the human resources, the key role of the Bookassist’s company that represents the added value for a partnership based on increasing revenue from hotel’s official website.