What is Retargeting, on what digital platforms can it be activated, the advantages and disadvantages of its use for a hotel or a hotel chain.

Operational aspects: activating a retargeting campaign and defining a creative message that produces value – not noise – for the user.

From Retargeting to Prospecting: how to set up an advertising campaign to produce traffic to the site and subsequently qualify it with retargeting.

How to use the platforms to intercept a target user before he is aware of the need for a trip: the interest graph of Google and Facebook.

Towards Real Time Bidding: acquire new customers through new data-driven methods of online lead generation.