After missing the 2013 edition, Gianluca Diegoli [minimarketing] is back at BTO, joined by Camilla Formisano with “storytelling on blogs and social media: is it really needed?”

A practical formula for understanding whether or not disintermediation is worthwhile.

Deciding on an online sales strategy, analyzed agnostically, by means of a number of parameters that can best direct the time and effort of the operators.

At the end, the link to the diagnostics tool (in beta) will be given out.