By Rocco Rossitto & Paolo Ratto

Does it make sense in Italy for a tour operator to spend money on Facebook [and now Twitter] to reach its (potential) customers?

How, when and why is it useful to market your content on Facebook, and what return can you expect (and subsequently calculate!) from an advertising campaign on Facebook and Twitter.

Best practices in order to understand and learn to use a helpful resource, which has become an absolute necessity in our, daily, social media strategy.

The goal of this toolbox is to illustrate the Facebook and Twitter Ads tools at their full potential, starting from the distribution of content within Facebook in response to the decline of the reach of organic content, now no longer a novelty but a fact, to highlight other achievable goals (lead generation, booking, etc.) and the latest updates on Twitter for travel operators.

Practical examples and references to best practices to help operators in the tourism sector.