Google Analytics: everything you need to know to monitor the results of your web marketing and hospitality strategy
In Italian
What are the most profitable online channels for me? How much is my website earning? How can I keep an eye on the revenue from my campaigns?
All this, and much more besides. A little theory and plenty of practise.
Installation, configuration and optimization of Google Analytics to track and monitor the results of web marketing and hospitality strategies, with an eye on revenue management.
Speaker
Arturo Salerno
Consultant and trainer in Tourism Webmarketing
