How to find the right balance between direct bookings and OTAs.

This BASIC Toolbox is divided into two parts:

The evolution of distribution: knowing how to analyze in order to grasp the opportunities
– Discover the right balance between direct sales and those traded on the basis of your business
– How the distribution landscape is changing, with OTAs, Meta Search engines, Review Portals, Tour Operators and Wholesalers

Increasing direct sales is easy if you know how
– Knowing how to invest in web marketing to sell directly at half the cost of OTAs
– Strategies for making direct sales through your website more attractive