Returning to Florence again this year is Daniel Edward Craig, a speaker well loved by the BTO public.

He’s back with a speech on Social Media & Storytelling to join up the dots with the presentation he made at the Fortezza da Basso’s 2013 edition of BTO.

Daniel Edward is interviewed by Barbara Sgarzi.

In this session I draw from my background as a hotelier, author of three mystery novels and social media specialist to show how online travel marketers can use storytelling techniques to grab the attention of travelers, increase social sharing and drive conversions.

Topics include:
• How social media creates unprecedented platforms and audiences for storytelling
• Storytelling in the age of the 140-character tweet
• How to tell stories that grab attention, are shared and inspire action
• Visual storytelling: harnessing the powers of imagery
• Mobilizing the most powerful storytellers of all: your guests