Search Reevolution, the special edition for BTO 2014, with Giorgio Tave and Cosmano Lombardo: two consecutive slots of 1 hour and 50 minutes in total. This is the first of the two.

The revolution, made by Google.

Google has made a major breakthrough in the world of marketing. Understanding the extent of the changes resulting from its actions may be critical to achieving economic, as well as other, benefits.

The session lasts almost two hours, starting with how users make use of searches, moving on to the construction of results by Google, then to the techniques and leading strategies for intercepting these searches and bringing traffic to our site.

A clear and transparent vision of today’s market, and projections on what will happen in the future, to understand what direction to take in the development our businesses.