Miriam – our great friend and a speaker who is very much appreciated by the BTO public – has the honour of inaugurating, on the afternoon of Day ONE, #1 Focus Hall [TripAdvisor] with a Toolbox dedicated to the importance of content.

Content makes the world go round: words, images, video, sounds and stories to promote ourselves and relate to each other.

To the tune of “Love makes the world go round”, in this Toolbox we will see how digital content is essential for travelling before even setting off, letting us choose and reach travellers, and makes the world of online travel go round.

We explore how to incorporate this content into a good digital marketing strategy, select the most useful content for those searching for it, how to keep content fresh and not lose sight of the ROI (because Money also makes the world go round”).