The Agenzia di Promozione Territoriale is an instrumental organization of the Regione Basilicata active in the promotion of the region. basilicataturistica.com is a project begun in 2012 aimed at creating an aggregate that positions itself at the center of a more articulated network: an access door to a system that comprises, other than aptbasilicata.it, a blog about events and news, a site on cultural patrimony, 4 foreign sites, 8 mini-sites for online themed vacation booking and profiles of the principal social media and media-sharing sites (FB, Twitter, Pinterest, YouTube, Flickr, Issue etc…).

The philosophy behind this project is the overcoming of the spasmodic search for “numbers” and statistics on a single site in favor of a wider objective: that which needs to increase is not the virtual visitors of a portal but rather real visitors to Basilicata.

Basilicata—in the eyes of today’s visitors, in travel réportages, in the impressions gathered by the artists, writers, and filmmakers who have known her—is a land frozen in time, that seems to challenge the laws of the gravity of history, a curious mélange of ancient and modern, a kaleidoscope of landscapes and environments, whose character is essentially that of poetry.